A service designer with a strong passion for using various research methods to uncover the needs and desires of people and society, and to create new delight and visualize the way people will live their lives in the future.

Based in Tokyo and San Francisco, Yuma has been leading user research and new service development projects for domestic and international companies in various industries, such as Subaru and Square, for about 8 years. He focuses on the end-user's emotions, and keeps thinking about people's lives and their relationship with society from various perspectives. His goal is to redefine the essential issues of the user experience, to find new business opportunities, and to bring the insights gained from his own experiences and discussions with colleagues to bear in the design of "future lifestyles and society that users will truly want to choose.

While focusing on "research," he also facilitates co-creation workshops, teaches entrepreneurship programs, and is expanding his scope of activities into the area of "creation," such as UI design and video editing.

He is also a lecturer for Global Challenge! Startup Team Fukuoka (2020-2022) and Kaga City Global Startup Development Program (2021). Major awards include the Good Design Award Best 100.

Hobbies are walking his dog and visiting architectures.